Bliss&Co
Intelligent Commercialisation · Australia & New Zealand

Good strategy stalls when no one stays to see it through.

Bliss&Co is a boutique commercialisation partner. I embed with a small number of ambitious businesses across Australia and New Zealand, take on the execution most advisors hand back, and tie my own compensation to your outcomes.

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Experience earned across

Oritain NZTE ExportNZ Fiordland Expeditions Vector Technologies
01 · The Principal
Ché Bliss, Principal Consultant at Bliss&Co
Ché Bliss
Principal Consultant & Director

A career spent watching good strategy stall, and deciding to stay for the part that matters.

My background runs through brand and commercialisation on both sides of the Tasman. I provided digital marketing consultancy services to much of Australia's pharmaceutical industry, including Eli Lilly, AstraZeneca and Sanofi Aventis. Back home, I drove international growth for exporters as Customer Manager at NZTE, then sat on the senior leadership team as Head of Country at Oritain through its rapid commercialisation.

The pattern I kept seeing was the same: sharp strategy, signed off and celebrated, then handed back to a team with no capacity left to land it. The thinking was rarely the problem. The staying was.

Bliss&Co is built to close that gap. I embed with a small number of clients, carry commercial risk alongside them, and tie my compensation to their outcomes, rather than billing hours for advice they then implement alone.

I rarely work alone. For each engagement I assemble a wider team of trusted specialists, drawn from a deep and proven network and provisioned to fit the task at hand.

15+
years across digital, export & commercial
Few
clients at a time, by design
Aligned
fees tied to your outcomes
02 · Where I work

Engagements built around a single inflection point.

Three situations where staying for the execution changes the result, and the valuation.

i.

Growth Acceleration

Find and capture the high-impact opportunities. Commercial due diligence, market entry, and a go-to-market that actually ships.

  • + Revenue optimisation
  • + Channel & partnership strategy
  • + Pricing & packaging
ii.

Turnaround & Resolution

Rapid diagnosis and decisive action where there is stagnation, cash-flow pressure, or an operational bottleneck holding value hostage.

  • + Cash-flow triage
  • + Cost structure realignment
  • + Stakeholder management
iii.

Exit Value Maximisation

Prepare the business for a premium exit. Value-driver analysis, buyer positioning, and genuine transaction readiness.

  • + Exit-readiness audit
  • + Data-room preparation
  • + Buyer narrative
04 · Current Work

Two senior mandates I hold right now.

Proof of demand and capability: live fractional executive roles, owning the commercial and product engines end to end.

Fiordland Expeditions vessel at sunset on Doubtful Sound
Fiordland Expeditions
Chief Commercial Officer · Fractional

Fiordland Expeditions

Luxury overnight cruise operator, Doubtful Sound

Acting Chief Commercial Officer for a luxury Doubtful Sound cruise operator. Building the commercial engine end to end: website, tracking, persona-led advertising, and a direct-booking strategy that lifts margin and reduces reliance on resellers. Brand paired with measurement, so growth is both felt and proven.

Read the full mandate +

Engaged by the owners of Fiordland Expeditions to lift the commercial value of the business. The mandate is to own the commercial engine end to end and build a modern marketing capability the business keeps running long after the engagement: a full website rebuild, complete conversion and attribution tracking, persona-led advertising, and a direct-booking strategy that grows margin by reducing dependence on third-party resellers. Brand and storytelling sit alongside hard commercial measurement, so growth is both felt by the team and proven in the numbers.

Vector Technologies
Chief Product Officer · Fractional

Vector Technologies

VectorFlow, a Manufacturing Operating System

Acting Chief Product Officer for Vector Technologies, leading VectorFlow, a multi-million dollar Manufacturing Operating System. Owning product end to end and orchestrating a network of specialist engineering and delivery partners to compress timelines, de-risk a complex build, and ship with high confidence.

Read the full mandate +

Leading the build of VectorFlow, a Manufacturing Operating System (MOS) for advanced manufacturing: a multi-million dollar platform that turns decades of factory operating knowledge into scalable software. I own the product end to end: strategy, architecture direction, the module roadmap, and the team. The build is deliberately networked, assembling and orchestrating specialist engineering, fractional technical leadership, and delivery partners to compress timelines and de-risk a genuinely complex programme, so the platform ships with high confidence and unlocks the company's next phase of growth.

05 · In their words

The people who have worked closest with me.

“Che brought an infectious enthusiasm and had an immediate impact on the office culture… the culture changed dramatically, and that change has been sustained. I have no hesitation in recommending Che.”
Russell Frew · Chief Scientist, Oritain Global

“He feels more like an Avenger, part of our superhero team at NZTE who assembles at milestone moments to help us scale new heights… insightful and incisive, and can always be relied upon for honest feedback.”

Dora Yip
CMO, PocketSmith

“Always struck by his positivity and strong commercial acumen… a global perspective on business and operations while being enormously proud of Aotearoa.”

Paul Richards
Consultant, USA

“His passion, commitment, insight, and ability to unite a team is rare: a true asset to any business.”

Petros Nitis
Senior Sales Executive, Oritain

“Primary lead for the digital component [of a] multi-million dollar pharmaceutical consumer campaign… his vast experience and extensive knowledge has been invaluable.”

Jessica Danaher
Director Global Market Development, Thermo Fisher Scientific

“When hosting high-calibre public figures, board members, overseas leadership, Ché was exceptional at representing our teams and business.”

Troy Thorpe
IT Manager, Oritain

Selected clients, brands & collaborators

PocketSmith TracPlus 1000minds Swordfish Group Eli Lilly AstraZeneca Bliss Media
06 · Questions

The things founders usually ask first.

How is this different from hiring a consultant?+

Most consultants deliver a strategy and leave you to implement it. I stay for the execution and put my own compensation on the outcome. You are not buying a deck. You are gaining a commercial partner who carries risk alongside you.

How does the success fee actually work?+

Modest fixed fees cover the diagnostic and roadmap. Beyond that, we agree a share of the value created: growth realised, recovery delivered, or uplift at sale. It is set up front, in writing, and only triggers when you win.

How many clients do you take on?+

Deliberately few. Embedding properly and carrying risk only works with focus, so I run a small portfolio at any one time. If we are not the right fit, I will tell you early.

What size and stage of business suits you best?+

Established, ambitious businesses across Australia and New Zealand at an inflection point: scaling commercially, working through stagnation, or preparing for exit. The common thread is unrealised value and the will to go after it.

Where are you based, and do you travel?+

Based in Dunedin, working with clients across Australia and New Zealand. On-site where it matters and remotely where it is efficient.

How do we start?+

A 45 minute call, no obligation and no pitch. We talk through your inflection point and decide together whether a diagnostic makes sense.

07 · Start the conversation

Tell me about your inflection point.

Whether it is growth, a turnaround, or a future exit, the first conversation is simply about understanding where you are and whether I can help.

Direct
[email protected]
Book directly
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Based
Dunedin, New Zealand Working across Australia and New Zealand